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Ray Pastoors, your Google Analytics 4 expert

Hi 👋

Are you looking to understand your Google Analytics and feeling a bit lost?

Or maybe you’ve heard about how GA4 can be great for tracking and improving your marketing goals, but you are unsure how.

As a Google Analytics expert, I’m here to make your analytics goals come true with tips and resources that make it easy.

Ray Pastoors Google Analytics 4 Expert with mobile phone

5 star rated on Google

I'm lucky to have worked with some amazing clients over the years, including top notch brands and over 300 small businesses.

Ray Pastoors Google Analytics 4 Expert with mobile phone

What I can do for you

GA4 Review & Set-ups

Google Analytics 4 is hard to set up especially when the tools assistant misses quite a few hidden settings. Using my experience, I can help review or create your Google Analytics 4 with my unofficial GA4 Easy Audit checklist.

Event Tagging + Tracking

90% of set-ups I've reviewed tag up the wrong events. Your focus needs to be on interactions before people purchase. Let's map and tag that all for you in GA4 and trusty tools like Google Tag Manager.

Top Notch Brands I've worked with

Then we can get nerdy

Custom GA4 & Google Looker Reports

Standard reports are blah. Customise your GA4 reports based on your business or website goals.


If you'd like to arrange a webinar or training for your organisation, I have a limited number of spots available throughout the year.

What clients love

Modella Clothing
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Ray is an expert in his field, he's always professional and an all-round nice guy with the way he runs his business. Highly recommend!
Norelle Hentschel
Norelle Hentschel
Your Remedy Naturopathy
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Ray helped set up my GA-4 and was a pleasure to work with. The process was smooth and the training practical and comprehensive. I feel like I now have a solid understanding of how to use GA4. I would highly recommend Ray's service to any small business owner who is looking to use website analytics to improve their business.
Mary-Anne Amies
Mary-Anne Amies
Wise Up Marketing
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Ray Pastoors has been an incredible help to our clients in setting up Google Analytics 4. I really admire Ray's way of breaking down complex topics and helping our clients to understand and measure the interactions happening on their site, to make more wiser marketing decisions that are data-led.