GA4 videos
I’m a big believer in helping and empowering you to use Google Analytics 4, to meet your goals.
Below you’ll find a few videos I’ve worked on that guide you through on how to get the most from Google Analytics.
For more video content and tips, you can subscribe to my GA4 updates.
You’ll also find more of my resources at The Recipe for SEO Success course or Digital Marketing Collective.
Videos
Channel groups help you to bucket your traffic correctly. Although Google does the heavy lifting, it does not capture everything. Follow these steps to check how healthy your channel group data is and how you can fix it.
The eCommerce reports in Google Analytics 4, by default, no longer show you the conversion rate and average order value. The metrics have changed, so here’s how to bring them back into your reports so you can view these key performance indicators.
This video is useful to exclude your own visits from your Google Analytics 4 reporting using your Internet Protocol (IP) address.
This video tells you how you can manage spam results or traffic in your GA4 data.
Comparisons launched in May 2024 allow you to save different rules that act like filters when viewing your reports. You can even use pre-set options.