Data is past 90 days up to 1 October 2025.
Cart to view rate: 13.86%
Purchase to view rate: 4.50%
Purchase revenue: $242.67
Session duration: 2.83 minutes
Engagement rate: 55.89%
Sessions per user: 1.43
| Metric | B2B | Service | eCommerce | Charity |
| Session duration (Min) | 4.54 | 2.60 | 2.30 | 2.66 |
| Engagement rate | 52.32% | 54.34% | 59.70% | 52.82% |
| Sessions per user | 1.30 | 1.57 | 1.33 | 1.40 |
| Cart to view rate % | | | 13.86% | |
| Purchase to view rate % | | | 4.50% | |
| Average purchase revenue | | | $242.67 | |
View the latest benchmark data on our main page.
Disclaimer:
The data has been collected based on the sample of data we have access to. The data is calculated only when the sample has a result greater than zero. The sample reflects businesses and organisations operating in Australia. Some of these websites may also operate for international audiences. The data is aggregated and anonymised to protect the security of the information. Data is collected using Google Analytics 4 and was correct at the point of collection based on what Google provided as accurate. The calculation may change or vary, subject to Google Analytics making any amendments or changes. The benchmarks are provided as a suggestion only. The benchmarks do not represent what should be actual for your business or organisation. You should consider your data, organisational knowledge, marketing and financial outcomes before making any decisions. We are not liable or responsible for the use of this data or your interpretation of the data provided.
The data is based on a sample size of 79 different websites. The sample size may be subject to change in future.
