GA4 AI Traffic Connect

ChatGPT, Gemini and Perplexity are everywhere.

And they are starting to send traffic to people’s websites.

Some research suggests that AI traffic has higher intent and is more valuable.

These are real humans, not bots.

But Google Analytics 4 makes it difficult to find this traffic.

By default, your channel group can categorise AI traffic into “Unassigned”, “Referral”, and other groups.

And whilst Google launched AI tracking in May 2026 called “AI Assistant”, it’s basic and misses out on best tracking practices.

That makes it harder to see and also skews the data on how AI traffic is performing.

If you’d prefer to stop searching through sources and have AI traffic clearly displayed in its own category every time you check your GA4 dashboard, this service is for you.

What you get with Google Analytics AI Connect

1. A new Raypastoors.au custom channel group created that adds rules for the most common AI tools
2. The channel group is made as your primary one so that you can see it across your GA4 reports
3. We test the channel group with your real data to make sure it’s working
4. A new custom report that shows only AI traffic is created and added to your GA4 dashboard
5. A new custom report that shows AI traffic and which page the user landed on
6. The package allows for 1x GA4 property. Purchase multiple if you have more than one GA4 account/property
7. Your original default channel group still stays in the background, so your data is safe.

How this service works

1. Purchase the Google Analytics 4 AI Connect.
2. You’ll receive an email from us with a video to share your Google Analytics 4 property
3. We’ll make and test the changes for your GA4 dashboard
4. An email will confirm once the changes are live (usually 1-2 weeks from purchase)

Common questions about AI Traffic

Why do I need to track AI traffic separately?

AI is reshaping how people discover content. More and more, people are finding businesses like yours through tools like ChatGPT, Perplexity, or Google Gemini. And if you don’t know that traffic is happening? You’re missing out.

What platforms does the GA4 AI Connect track?

• ChatGPT and OpenAI
• Perplexity
• Gemini (Bard previously)
• Microsoft Copilot
• Claude
• Anthropic
• Phind
• Hugging face
• Llama (Meta)
• Grok
• Deepseek
• Cohere
• Writesonic
• Bing edgeservices

 

These are more than what the May 2026 Google AI Assistant changes track.

How do I add additional rules to the channel group?

Your new channel group is fully editable. If new channels emerge, you can add them in.

If you need help with this, we can quote you.

Will my existing channel group rules stay the same?

Yes, we will copy your current default channel group.

If you have created a custom channel group before, we’ll use that one.

And your original default channel group still collects data in the background.

Does the report capture historical (past) data?

Yes, your channel group rules will include all historical data. So you can see, in the past, how traffic from AI tools contributed to your website’s usage.

What is the name of the new channel to view AI traffic?

We are calling it “AI Tool” to make this simple.

Can you track Google AI Overviews and Google AI Mode?

At this stage, it’s not possible to do this without further technical steps to create an event in Google Tag Manager.

The method Google uses to send traffic to your website may also change over time as it continues to roll this out.