The web is a busy place, and writing content isn’t something everyone has time for, so now the world has access to AI blog writer tools.
In a world where our lives are becoming increasingly automated and supported by devices, it was only a matter of time before artificial intelligence was harnessed for creative purposes as well.
While you’re probably used to asking Siri to set a timer, telling Alexa to start your favourite playlist or “hey Google”-ing your Nest to ask about the weather, AI technology has become even more advanced.
We’ve already seen how AI can adapt to create art based on existing pieces created by humans, so how does that translate to the written word?
What exactly is AI writing?
The name really sums it up: it’s artificial intelligence that can write content for you.
It’s a type of software that acts as a writing assistant, and it’s not just limited to blog posts either. It can also create stories, chatbot interactions, articles and even games.
You may have heard the term “GPT tools”, which is a more specific term for a type of AI blog writing tool. It stands for Generative Pretrained Transformer and is a type of software.
While the word ‘transformer’ may conjure up mental images of Bumblebee, it’s a lot less complicated than that. There are several types of AI writing software; one highly popular option that utilises GPT is Jasper.ai. It can write around 3000 words an hour, comparable to a human working at a high capacity.
There are also tools like MagAI, which we use, that help to create a persona and develop content for you. Typically, we use the tool to help us create ideas or drafts, rather than a whole blog post.
MagAI combines multiple artificial intelligence providers, allowing them to select the best one based on the prompt (or request) you ask the bot.
CharGPT isn’t the first type of software to do this kind of work, but it is currently at the forefront of AI writing.
ChatGPT is designed to absorb and mimic human language – colloquialisms, slang and all.
To achieve this level of language, the software has crawled more than 45 terabytes of text, encompassing everything on Wikipedia, as well as all content posted online between 2016 and 2019.
This is a massive amount of data. For context, just one terabyte is equivalent to 85,899,345 pages of Word documents, 1,000 hours of video, or, if you want to go old school, 728,177 floppy disks.
From there, it can understand how language works, including its grammatical structure and formatting. With a bit of briefing and a few examples of what you’re looking to create, ChatGPT can generate content based on your specifications.
The obvious benefit of AI based writing is that it can create large pieces of content in a short period of time.
It can also be used to abbreviate long pieces of text into something more succinct and can translate text from one language to another.
It’s also a great tool for getting new content ideas and headlines for your blogs and content. Programs like Jasper.ai can create content with search engine optimisation readability built in, which will theoretically make the content easier for Google to index —an essential factor in getting your pages ranked well by the Google algorithm.
Another critical factor in creating content is getting backlinks (when another website links to your website) from other, higher-ranking websites, something AI writing can help with.
We already see some of this technology in tools like SEMrush, which will index your website and suggest potential websites that you can link to, as well as to seek links from.
In the same way that AI art often ends up creating images where humans have all ten fingers on one hand, AI blog writers aren’t infallible either.
While the methodology behind using ChatGPT (or AI blog writers) is quite simple, the results can be pretty variable with these Large Language Models (LLMs).
Given the fact that the internet is a bit like the wild West in terms of language use, the AI blog writers can’t pick up on or distinguish fact from fiction, nor can they pick out and remove content that’s using outdated or problematic language.
One hilarious example of how AI can create scripts was discovered by a programmer who made a bot watch 1,000 hours of The Office to make a script. While AI blog writing has come a long way since then, as you can imagine, it still misses that little something (we think that little something comes from humans).
There have been several iterations of GPT, and while the GPT content generator is a significant step forward, it often still inserts words and context that don’t quite align. The developers are still working on refining the finer details and optimising the content production process.
Equally, if you’re planning on using AI for blog writing, then editing later, you’ll often find by the time you’ve ironed out the oddities, you’ll probably have spent as much time on that as you would have if you’d just written it yourself (or gotten an expert to do the hard work for you).
We asked ChatGPT’s OpenAI, to answer a specific question for us about the future of a cookie-less world and why cats purr. This is what the blog AI writer had to say:
Q: First up, how do businesses tackle the rise of cookie consent modelling?
AI Answer:
Cookie consent modeling refers to the practice of collecting and using information about a user’s browsing habits and preferences through the use of cookies on a website. This information can be used for various purposes, such as personalizing the user’s experience on the website, targeting ads to the user, and analyzing website traffic.
There are a few different ways that businesses can tackle the rise of cookie consent modeling:
Provide clear and concise information about their use of cookies.
Offer users the ability to manage their cookie preferences.
Use consent management platforms (CMPs): CMPs are tools that help businesses manage cookie consent and compliance with data protection regulations.
Use alternative tracking technologies: Some businesses may choose to use alternative tracking technologies, such as device fingerprinting or probabilistic tracking, in order to collect data about users without relying on cookies. However, these technologies may also raise privacy concerns and may be subject to regulatory oversight.
For the purrfect question: Q: Why do cats purr?
AI Blog Writer Answer:
Some common reasons include:
Comfort and relaxation: Cats often purr when they are being petted or cuddled, which can indicate that they are feeling happy and content.
Bonding: Cats may also pur when they are interacting with their owners or other cats as a way of bonding and strengthening their social connections.
In general, cats purr when they are feeling relaxed and comfortable, but they may also purr in other situations as a way of communicating with their owners or other cats, for example, Cats may purr when they are in pain or experiencing discomfort. This can be a way for them to cope with their discomfort or to signal to their owners that something is wrong.
Studies have compared artificial intelligence-generated content with content created by humans.
Overall, it’s acceptable to utilise artificial intelligence to assist in developing your content.
And that content can still rank on Google search engines.
However, you should still review, edit and add to the content.
The knowledge you have about your business or industry is unique, no matter how advanced a bot model becomes.
Adding your own personal flavour to the content will also make it stand out in a sea of content generated by bots.
While AI blog writers can be a valuable tool for getting fresh ideas and new keywords to utilise in your content, it’s not an infallible system just yet. Like any tool, it’s only as good as its construction and the person wielding it.
Although ChatGPT is incredibly advanced, unlike humans, it remains at its core a pre-programmed piece of software.
So, while the brain can read, adapt, and change in response to new information, the software will operate in the way it was initially programmed to. It’s likely that future iterations will become more advanced or more user-specific, depending on the nature of the content required.
ChatGPT is available as a free and paid service, depending on how much you want to use it for.
We have a team of expert copywriters who are trained in the latest SEO techniques and strategies.
If you’re looking for that human touch, please drop us a line and we’ll be happy to have a chat.
